Marketing Plan - 4406 Words

Monique Scott 1.0 Executive Summary Nike is planning to introduce a new model of it’s Nike ID Plus, which will be called Nike ID Silver. The original product only calibrated with an ipod when syncing songs and only calculated how many miles ran, and how many calories burned. With the new Nike ID Silver, consumers will be able to sync with any MP3 player ( each sync piece sold separately), can be streamed wirelessly to a PC or MAC, will calculate how many calories burned, how many miles ran, your heart rate is monitored every 3 minutes of activity, weight can be calculated before and after activity, and blood pressure can be monitored( silicon strip sold separately) With the chip it will also recommend orthotics if needed, and all of†¦show more content†¦Factory and labor conditions. One of Nike’s weaknesses is that they fail to see problems in relation to their labor and factory conditions. For example, in 1996 Nike was exposed for child labor in Pakistan. This led to numero us bad publicity incidents, which hurt the company in sales. Many people began to boycott their product. [â€Å"Nike Admits Poor Labor Practice by OEM] 2. Higher Price Points. Another issue is that Nike has such a high price point compared to its competitors, that they must then rely more on the quality of the product, in which they have been successful at doing. ! Monique Scott 3.Too much expansion.The last problem that I’ve noticed, is that they are expanding into different markets. Some of these markets are not well suited for the company since they started off with sneakers and try making footballs and such. This expands production cost and may be more trouble than it is worth. Opportunities 1. Broaden product line. Nikes main opportunity exists in its ability to continue to broaden its product line into areas of growth. It seems that the clothing line offers the greatest potential for growth in the future. Simply continuing to emphasize athletic shoes would only limit Nikes ability to increase the size and scope of the market that it can sell to. 2. Brand Loyalty. Another opportunity for Nike exists because of their high level of brand loyalty. The Nike name and distinctiveShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

The Contribution of African American Women Essay - 506 Words

The Contribution of African American Women I am not the first. I am not the first Black woman to attend a college or university. I am not the first Black woman to exercise her right to vote. I am not the first Black woman to dream, to be so hopeful for positive change that she sees possibilities in bleakness. I am not the first Black woman to know how it feels to be rejected instead of accepted, to be humiliated instead of acclaimed, to be passed over without lambs blood smeared on her door. I am not the first Black woman to experience America. I stand as a pair of footprints to be made in the sands of time. Before me lay the tracks of my predecessors; brilliant Black women who mastered the art of bending without caving. They†¦show more content†¦Women like Shirley Chisholm made priceless contributions to improve minority life within our nation. They knew why the caged bird sang, but did not want future generations to sing its song. These women possessed the gift of sight and their visions went beyond themselves and their communities. It was not just enough to help a select few; everyone had to gain or there would be no forward motion. One of these phenomenal women, Shirley Chisholm, was the first Black woman ever elected to Congress and the first Black/ woman to pursue a presidential nomination. One of her memorable quotes explains her standpoint on being a politician and a minority: â€Å"I am not the candidate of Black America...I am not the candidate of the womans movement... I am the candidate of the people.† Unbought and unbossed, Chisholm was not afraid to ruffle a few feathers in order to create opportunities for minorities within the United States. Initially, some of her alliances within Congress were viewed as controversial; however they later allowed her to push some of her most important issues to the political forefront. She laid the foundation for the credibility of todays leadin g Black politicians like Condoleeza Rice and Barack Obama. The women of my mother and grandmothers generations made lasting contributions to our society. I have been able to grow in their luminance. Because of them, I have been granted opportunities that theyShow MoreRelatedEssay about Maya Angelou682 Words   |  3 Pagesentertainer, she is known best for her strong portrayal of African-American women. Some of her most outstanding work is the series of autobiographies that she wrote telling about her childhood. Her work has contributed immensely to Americans everywhere. She has also broken many barriers for black women in writing, entertainment, and in film making. Maya Angelou is definitely a positive role model to people everywhere. Maya Angelou has made many contributions through her poetry, writing, songwriting, actingRead MoreEssay on Phillis Wheatley1643 Words   |  7 Pagesprofound writers, has contributed greatly to American literature, not only as a writer, but as an African American woman, who has influenced many African Americans by enriching their knowledge of and exposure to their Negro heritage and Negro literature. As one of America’s most renown writers, Wheatley, said to be the mother of African American Literature, is best known for her sympathetic portrayals of African American thought. Wheatley’s literary contributions are vast in nature and distinguish herRead MoreAnalysis Of Jim Crow s Counterculture1468 Words   |  6 PagesThe book â€Å"Jim Crow`s Counterculture† is developed around the issues of racial discrimination, and development of music as a reaction to employment activism. Through the book development of blues music is understood as detailed journey taken by African Americans and motivated by social factors. Its thematic conc epts are built around a musical biography. The author has an interest in blues music genre, and its development relationship with blacks and whites communities. He adopted a critical approachRead MoreAnalysis Of The Movie The Negro Soldier 938 Words   |  4 Pagesthe short film, â€Å"The Negro Soldier,† the whole focus was to get African Americans to join the military. With the use of propaganda, the U.S. government hoped to promote getting African Americans to want to fight for their country. It hoped to instill patriotism in them. It showed that Germany and the Nazis had no respect for them and considered them the scum of the earth. It also portrayed them being accepted as equals into the American society. It was used to make them think they were wanted and playRead MoreVoices Of Freedom : Slavery s Impact On African American Literature1204 Words   |  5 Pages Voices of Freedom: Slavery’s impact on African American Literature In the early to mid-nineteenth century, America found itself divided over the issue of slavery. The culture, traditions, and economy of southern states depended heavily on slave labor, while the northern states opposed the institution of slavery. Even though the slave trade was declared illegal in the early nineteenth century, slavery itself was not illegalized until more than a half century later. Abolitionists used powerfulRead MoreLeadership Styles And Activism Of African American Women1026 Words   |  5 PagesNotably missing are the names of women leaders. Rarely would Ella Baker, Septima Clark, Gloria Richardson, Daisy Bates, or Fannie Lou Hamer be identified. The absence of the women leaders of the civil rights movement from history is not because there were not any, but because the type of leadership they performed is often overlooked in favor of the men leaders, due in part to gender bias. This paper will examine the leadership styles and activism of African-American women in the civil rights movementRead MoreWomen and Devolpment in Northern Africa Essay1051 Words   |  5 PagesWomen and Development in Northern Africa Gender inequality is a massive problem for women and girls and development has begun to take place to over come this injustice to the female population in North Africa and the Middle East. Gender inequality has become an important and visible issue for economies of the Middle East and North Africa (MENA). I have researched on how women of North Africa are deprived from many opportunities as well as being under educated. The female population has sufferedRead MoreThe Freedom And Freedom Of The United States1499 Words   |  6 Pagesopinions and prospects of the rights they should have, white Americans, African Americans, immigrants and even women were trying to define and strive for their own freedom. Compared African American and American women, after the reconstruction of the United States, the former one mainly strove for their personal liberty such as free marriage and political rights like voting because of their previous cruel life of slavery, whereas women not only strove fo r their equal rights but also their socialRead MoreAnalysis Of The Poem My House 1469 Words   |  6 Pagesdivine so ethereal so surreal. I cannot be comprehended except by permission.†. (Giovanni,1). Nikki Giovanni is an infamous poet who expressed African American excellence in her writing. In 1972, Giovanni issued a collection of poems called My House, which aimed its attention to children. In the collection was a poem named in Ego Tripping illustrating African ancestry and excellence. The poems title figuratively suggests Giovanni tripping over her own extremely large ego. However, the title of theRead MoreAnalysis Of Patricia Hill Collinss Critical Race Theory726 Words   |  3 PagesThe contributions of female thinkers have generally been overlooked thought-out the years, even though they have an understanding of theory and society similar to their male counterparts. There are many women who have made a major contribution to the development of modern day sociology. Pa tricia Collins is a well-known sociology professor at the University of Maryland, College Park. Her work focuses on several issues concerning issues with feminism and gender in the African American community. She

Essay on Rap and Hip Hop Do Not Affect Society Negatively

Rap and hip hop music have been debated many times over the years about whether or not this choice of music affects society negatively. As you will learn from this presentation, rap does not affect society negatively and is a great choice of music. It helps save lives, relieves stress, and tells vital messages to learn from. According to dictionary.com, the definition of hip hop is defined as, â€Å"the popular subculture of big-city teenagers, which includes rap music, breakdancing, and graffiti art.† Also, according to the thefreedictionary.com, the definition of rap is defined as the â€Å"genre of African-American music of the 1980s and 1990s in which rhyming lyrics are chanted to a musical accompaniment; several forms of rap have emerged.†Ã¢â‚¬ ¦show more content†¦Mom was always getting arrested for her cocaine addiction and Eminem was starting to become famous for his rapping. It was a lot to handle at one time for the children. He tells his daughters to: Straighten up little soldier - stiffen up that upper lip. Hes telling them to be strong and that everything will be okay someday. (Eminem – Mockingbird.) Now, let’s consider the second verse of the song. He tells of a story where one Christmas he had no money to buy presents for his daughters. He had to keep food o n the table instead. Eminem and Kim (his wife) tried to start a college savings for their daughters, but every time they tried saving up, their house always got broken into. Life got worse, and they both eventually moved out. Eminem was starting to get famous for his CD, and he had to start working for his rap career, distancing himself even further from his daughters. He is sorry that his kids had to go through this. He only wanted to make a good image for them. Now he is all alone in a house remembering the past of them. He finally reminds his daughters that Mom will not be gone long. (Eminem – Mockingbird.) As with any topic, when an individual takes the time to do their research, usually they will appreciate the subject a little bit more than they used to. This is exactly what we did. We read the lyrics and we found the message behind Eminem’s songs. Songs like this usually will contain a message in them,Show MoreRelatedThe Portrayal Of Hip Hop Music991 Words   |  4 Pages It’s obvious that a lot of African American men and women, especially young men and women, get a lot, if not most of their gender messages from hip hop music. Especially those messages and ideas that revolve around sex, friendship, love, and marriage. It’s in my opinion that hip-hop music is more misogynistic to black girls and women than any other form of media consumed by this demographic. The derogatory lyrics, the soft-porn visuals. and the attitudes and behaviours of the industry are embeddedRead MoreThe Beauty Standards Set For African American Women1688 Words   |  7 Pagesthe explici t lyrics of hip hop and rap music. How African American women are portrayed in the music industry has had a profound impact on how black women view themselves as well as other races, it promotes unrealistic body sizes/images, and colorism in the black community because of how the new age rap and hip hop stigmatizes and sexualize the Black woman’s body as a whole. Not only are males rap artist contributing to the exploitation of African woman but also the women of rap as well are adding toRead MoreHip Hop and Race Relations in America2119 Words   |  9 PagesKRS One once said, Rap is something you do, Hip-Hop is something you live. The difference between how Hip-Hop is portrayed (rap) and what the Hip-Hop movement is, is that Hip-Hop is a lifestyle but the Hip-Hop we see on television is a media creation. We have to look at hip-hop as a whole culture and rap as something that comes out of it. Although Hip-Hop was originated by a mostly Negro constituency, it has evolved sin ce its creation into a worldwide forum through which family, community, socialRead MoreHow Hiphop Has Changed the Youth in Society2070 Words   |  9 PagesArnob Basit Dissertation Has Hip-hop changed the youth in todays society? Throughout the past 30 years, there has been much speculation about how negative hip-hop music truly is, and how it actually affects the youth. The hip-hop music of recent years has been the foundation of many controversial issues and has been illustrated negatively by the media countless times. Issues such as gun and knife crime which has escalated heavily within younger age groups in the last 15 years, especially in theRead MoreThe Effects Of Hip Hop Music On Society2876 Words   |  12 PagesBantou-Bruce E. Cadet Ms. Maria Hofman Enc 1102 22 July 2015 Negative Effects Of Hip Hop Music in Society Music is a powerful form of sound that affects our emotional state. However it is not the only kind of sound that affects the emotions; for example the sound of the waves and birds. Music has been around since the beginning of civilization. Music was used to tell myths, religious stories, and warrior tales. Since the beginning of civilization music has greatly progressed. Music still tellsRead MoreThe Degradation of Women in Hip-Hop Music Videos and Lyrics Affect Teenagers. Discuss1226 Words   |  5 PagesHip-hop began in the 1970s in the south Bronx of New York and served a cathartic purpose for the black community. People could explore issues such as the eradication of racism and equality, but since Hip-hop was created, the cathartic use has been abused through the increased use of misogynistic lyrics and music videos. Artists like Ludacris, 50 Cent and Eminem portray women nothing more than â€Å"ho’s†, â€Å"bitches† and â€Å"freaks†. Nothing more than sex objects; and yet, their biggest fan base is adolescentsRead MoreThe Affect of Censorship Essay993 Words   |  4 Pagesrecorded. People believe that uncensored media and literature could negatively affect children and the way that they may act. Many believe that sexual content, cussing, crude behavior, and nudity should be censored because it is distasteful to many people as well as not being seen as true literature (Broadcast Decency Rules). In more recent years, the press has focused upon the lives of celebrities. When doing this, they negatively affect the celebrity and the fans’ lives. While the celebrities areRead MoreThe Symptoms Of Taking Rap Music1823 Words   |  8 PagesAm Lit P.3 April 9, 2015 The Symptoms of Taking Rap Music Music is one of the greatest ways of expressing one’s personal feelings and experiences through the use of story-telling. One of the most popular genres of music is rap or also known as hip hop. Hip hop music has a profound effect, both positive and negative on many of today’s youth which transforms and evolves American culture and society. What started it all was the origin of â€Å"gangsta rap†, which was popularized by gangster rappers suchRead MoreInfluences of Hip Hop on Today’s Generation: Rising Deviance2658 Words   |  11 PagesVertovec May 15, 2010 Cultural Analysis Essay Influences of Hip Hop on Today’s Generation: Rising Deviance Hip-hop is a popular form of music in today’s mainstream culture. In its first realm it appeared in forms of jazz as a verse style capturing the absence of melody, but has since evolved into a form of capitalizing egoism through criminal references. Therefore, deviance within youth in society is rising thanks to hip-hop music and the trends it provokes. Throughout Rap’s historyRead MoreHow Rap Music Affects Society Essay1955 Words   |  8 PagesHow Rap Music Affects Society Rap music has the power to influence people in ways such as dictating fashion or wardrobe choices, promote rebellious ways, and can even affect the morals you live by. The youth in America is highly influenced by famous rap and hip hop artist due to the many relatable stories they tell in their music. Many times the stories are speaking of hardships in life and crimes committed. Their lyrics are significantly influential enough to have caused people to commit crimes

Organisational Behaviour and Leadership for Drain- myassignmenthelp

Question: Discuss about theOrganisational Behaviour and Leadership for Drain Flow. Answer: The job satisfaction is a huge reason for concern on the part of the organisational management as well as on the part of the concerned employee. The job satisfaction of the employees tends to provide the concerned members of the workforce with the needed motivation in the concerned work-related matters (Braun et al., 2013). The employees who are satisfied with their jobs tend to be more productive thereby leading to the conditions of the overall improvement of the concerned company, Drain Flow in this case. The job satisfaction of the workers also helps to keep the employee retention in check thereby helping in the improvement of the efficiency of the organisation as a whole. The job characteristics theory state that the employees of the concern are affected by the five core job characteristics that are identified in the model. The employees of the concern in this case deal with the concerns that arise from the faulty distribution in the skill variety of the company and the significance of the task that is assigned to the concerned members of the workforce of the company (Gillet Vandenberghe, 2014). The employees might be motivated by implementing the measures that deal with the proper assignment of the jobs to the concerned employees of the concern. The company in discussion, Drain Flow, is advised to implement the various measures in rewarding the employees of the organisation on the basis of the work that they might perform at the company. The concerned management of the company is advised to look into the matter that the concerned employees consider the cash rewards to be a medium of recognition and worthy of the effort that they need to put in for achieving the concerned award. The company in this case might implement the cash rewards towards the employees who strive their best to help the company earn the revenues from the concerned clients. The most advantageous point of the financial rewards that are extended to the concerned employees of the business organisation in discussion is the fact that the financial rewards pose to be one of the easiest ways to put forth the sense of motivation in the matters that involve the employees of the concern. The financial rewards might help to provide the staff with the motivation that is needed to perform better by increasing the productivity of the concerned business organisation (Aguinis, Joo Gottfredson, 2013). However, the constant use of the monetary benefits might result in the concerned reward to be considered as an entitlement more than a motivating factor. The company in discussion, Drain Flow, is advised to hire more efficient plumbing staff in order to deal with the various problems that they have been facing in the present times. The company is also advised to hire the various members in the positions of direct contact with the concerned clients of the organisation. The employees of the concern must depict the qualities that pertain to the openness of the staff member towards the solving of the problems that are faced by the concerned clientele of the organisation (Leutner et al., 2014). The employees of the concern might also be advised to display the agreeableness to the various clientele of the organisation. References Aguinis, H., Joo, H., Gottfredson, R. K. (2013). What monetary rewards can and cannot do: How to show employees the money.Business Horizons,56(2), 241-249. Braun, S., Peus, C., Weisweiler, S., Frey, D. (2013). Transformational leadership, job satisfaction, and team performance: A multilevel mediation model of trust.The Leadership Quarterly,24(1), 270-283. Gillet, N., Vandenberghe, C. (2014). Transformational leadership and organizational commitment: The mediating role of job characteristics.Human Resource Development Quarterly,25(3), 321-347. Leutner, F., Ahmetoglu, G., Akhtar, R., Chamorro-Premuzic, T. (2014). The relationship between the entrepreneurial personality and the Big Five personality traits.Personality and individual differences,63, 58-63.